Thought Leadership piece with Brown-Forman's Lynette Green and Bourbon Pursuit discussing digital innovation in whiskey.

Thought Leadership PR: Brown-Forman

Objective

Position Brown-Forman as a thought leader in key areas like technology and sustainability. 


How We Did It

We supported company thought leaders by providing media training and key message development to ensure clarity and consistency across communications. We also identified and pitched compelling storylines to a range of outlets, from local and national print publications to podcasts and television, helping to elevate the organization’s voice.


The Results

Through targeted pitching we secured more than 40 pieces of coverage, reaching a combined audience of more than 810 million people. Coverage included Bourbon Lens, CNBC, CIO Magazine, Forbes, Fortune, Fred Minnick, Louisville Business First, Sustainability Magazine, Vinepair, WFPL, and more.

Text in black bold font on a white background reads: "Wisdom from 10 Women Leaders in Spirits | Alcohol Professor".
Portrait of Sara Eitel, a blonde woman with shoulder-length hair, smiling, wearing a turquoise blazer and black top, standing outdoors on a city street with buildings and cars in the background.
Title of article: 'Glass Box Models and AI-Fueled Creative: How Brown-Forman Is Evolving to Win the Digital Shelf'; author Lisa Johnston, date January 1, 2024.
Headline stating "Brown-Forman digital shelf provides top-flight e-commerce" in large, bold black font on a beige background.
Article titled 'Fortifying the digital shelf' discussing the integration of physical and digital solutions at Brown-Forman, including recent tech migrations, remote work adaptation, and company preparedness during the COVID-19 pandemic.
Screenshot of a podcast episode page titled '503 - The Future of AI, ECommerce and Whiskey with Lynette Green of Brown Forman,' dated February 27, 2025, featuring a play button, audio waveform, and episode description.
Text headline: '276: How Brown-Forman Focuses on Sustainability with a Global Spirits Portfolio'
Screenshot of an online article titled 'Brown-Forman’s Sustainable Agricultural Strategy' from Supply Chain Digital, dated January 7, 2025.
A woman with short curly hair wearing earrings and a T-shirt, smiling, in front of a blue and white background with an article headline on the right side of the image.
A webpage article titled 'Consumer Education Driving Whiskey Market, Per Brown-Forman Scientist' features a portrait of Cole Irvin, a young man with dark hair, wearing a black sweater, smiling at the camera.