State of Social (September 2020)
Eat. Drink. Social.
When you move to a new city, you need a good dining recommendation or two. Enter @DenverFoodScene. Started by Yesenia, this account has grown to nearly 100,000 followers and expanded to TikTok. We talk with the @DenverFoodScene team to get their tips on growing a community and how foodies can leverage TikTok. While they won’t show their faces--much like a traditional restaurant reviewer, they don’t want to be known--you can hear about all their tasty tips on the latest episode of Eat. Drink. Social.
Featured Event: Businesses Giving Back
GE Appliances’ start-up Chibo successfully raised $20,000 for the Louisville nonprofit Apron. We helped to share good news about their classes and their efforts in the local market. People rally around good news and there’s a way to tell your story without it coming off as self-promotional. Put the focus on the cause and make your involvement secondary.
New Features
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Instagram rolled out a new suggested content listing that users can see once they reach the end of their main feed.
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Facebook users are now able to control the alerts they see from each page they choose to follow.
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After a few months of testing, Twitter launched its new tweet reply control options to all users.
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TikTok users can now add custom text to their video thumbnails.
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Facebook announced some new measures to help support black-owned businesses.
To Try in September: Up Your Instagram Story Game
Instagram Stories continue to drive views and engagement. The popular feature also got a recent makeover with new fonts and features. In this month’s blog post, we take a look at three ways you can take your Instagram Story to the next level.