3/9/20 3/9/20

Just Join: How to Leverage Facebook Groups

Over the last five years, Facebook has become an increasingly pay-to-play space - reach has dramatically declined as algorithms have changed. That said, there is one segment of Facebook that continues to thrive - Facebook Groups. We share three ways your brand can leverage Groups.

9/9/19 9/9/19

5 Bourbon Influencers to Follow During Bourbon Heritage Month

Since it’s National Bourbon Heritage Month, we highlight some of the nation’s top bourbon influencers to follow!

8/6/19 8/6/19

State of Social (August 2019)

Colorado Craft Beer, Momma’s BBQ Charity Donations and Tips for Facebook’s Top Fans Badge!

7/25/19 7/25/19

4 Things to Know About the Facebook Top Fans Badge

Facebook is now dishing out Top Fan Badges to Brand Pages’ most-engaged and active users.

7/12/19 7/12/19

State of Social (July 2019)

International Foodie Management, The Buffalo Rose Restaurant and Influencer Marketing Tips!

3/18/19 3/18/19

To Try This Month: Facebook Donation

What if there was a way to make a positive impact in the lives of others through the simple click of a button? When Facebook Donations rolled out in 2015, non-profit organizations were able to see an uptick in their donations thanks to the viral nature of social sharing. With the platform raising well over $300 million in 2018 alone, this tool definitely has a proven track record.

8/22/18 8/22/18

Facebook + Instagram Best Practices: Key Takeaways

With organic reach on the decline, Facebook has released a “best practices” guide to help companies achieve more engagement on both Instagram and Facebook. While boosting a post is a surefire way to make it to the top of the newsfeed, we take a look at other tips from the guide for getting your content seen.

6/1/18 6/1/18

Social Media Tips: Frequency and Best Time to Post

Whether you’re managing your personal account or 10 client accounts, you want to make sure your content has a chance to get seen. While good content, above all else, is the most important factor in engagement, frequency of posting (and timing) should be considered. Read on for our tips.

4/3/18 4/3/18

Facebook’s Algorithm: 3 Best Ways Brands Can Win

Mark Zuckerberg’s announcement about the changes Facebook is making this year, includes focusing less on helping you find relevant content to helping you have more meaningful social interactions. What does this mean? Great for the everyday user, not so great for brands. In turn, business are concerned about their reach. Outside of spending more on social ads, we break down the 3 best ways your brand can succeed on social and beat the algorithm.

1/12/18 1/12/18

Facebook's War on Brands: Now What?

Mark Zuckerberg declared yet another cut for organic reach on Facebook for publishers and businesses. The move occurred as people felt they were seeing less of the content that matters from friends and family. We've pulled a few survival tips for brands to weather the storm.

7/26/17 7/26/17

4 Features You Should Use on Workplace by Facebook

More productivity? Better communication? Coworkers staying connected? This is music to business owners’ ears. Workplace by Facebook is a new feature that lets your team connect on a whole new level, and we’re breaking down four of its features you need to try out below.

7/12/17 7/12/17

What You Need to Know About Facebook Shops

First it was brick-and-mortar stores, then online shops and now Facebook. Not only are people becoming more likely to shop on their phones and tablets, but they’re also spending a good portion of their day checking in on social media. So, combining the two to create Facebook Shops makes sense. If you’re new to adding the shop section to your business’ page, here’s what you need to know.

3/1/17 3/1/17

LinkedIn vs. Facebook Job Postings: What You Need to Know

Facebook recently rolled out a new feature that allows businesses to post job openings and people to search and apply for jobs right from their favorite social media. Are we surprised? Not really, it was about the only thing you couldn’t do on Facebook, so we had to see this one coming. The question is: Will this new feature totally replace LinkedIn? Here’s what you need to know.

12/7/16 12/7/16

Facebook’s New Feature Will Help Boost In-Store Sales

It's shopping season and Facebook is helping to fuel in-store success with its new "Store Visits" campaign. This is a new ad strategy that helps to bridge the online and offline gap with ads that target shoppers when they are near your store. A few of the benefits: