114:Building the Next Generation of Hydration with Lemonday

What does it take to stand out in one of the fastest-evolving corners of the beverage industry?

In this episode, Ari Susswein, Co-Founder and CEO of Lemonday, talks about building a modern hydration brand in an increasingly crowded functional beverage category. We get into the idea behind Lemonday, the key to flavor and what it takes to keep people coming back for more.