117: How Cove Soda Wins With Retail and Creators

What started as a small kombucha business at Halifax farmers’ markets has evolved into a fast-growing functional soda brand with national distribution across Canada and the U.S. In this episode, Cove Soda National Marketing Manager Tahlia Mead shares how the brand made the leap from kombucha to functional soda, redesigned its identity for the retail shelf and built a marketing strategy rooted in taste, in-store conversion and authentic creator relationships. She also discusses Cove’s approach to micro-influencers and brand ambassadors, the role of larger creators in driving awareness, and how the company is balancing retail growth with new e-commerce opportunities and future product launches.