120:Rock, Rebels & Ready-to-Drink: How BevNomad Is Disrupting the N/A Space

What happens when heavy metal meets the booming non-alcoholic beverage category? In this episode of Eat.Drink.Social, we sit down with John Graham, Director of Operations at BevNomad, to explore the launch of Molten Smoky Colas, a bold whiskey-and-cola-inspired beverage developed in partnership with Mike Wengren of Disturbed.

From authentic celebrity partnerships to navigating THC regulations and rethinking traditional beverage distribution, John shares how BevNomad is carving out a new space in the market through music fandom, influencer marketing, and unconventional brand activations.