12/7/16 12/7/16

2017: 4 Social Trends on the Rise

Each year comes with a new batch of social media trends and experiments. In 2016 we saw one channel shamelessly copying another’s platform and users finding new ways to better engage on old channels. In just a couple of weeks, it will be a new year with brand new trends. Here’s what we’re predicting will be hot on social media in 2017:

12/7/16 12/7/16

Facebook’s New Feature Will Help Boost In-Store Sales

It's shopping season and Facebook is helping to fuel in-store success with its new "Store Visits" campaign. This is a new ad strategy that helps to bridge the online and offline gap with ads that target shoppers when they are near your store. A few of the benefits:

11/9/16 11/9/16

5 Tips to Improve Organic Facebook Engagement

It’s no secret that Facebook has the largest audience when it comes to social media, but that doesn’t mean it’s always easy to gain interaction and engagement with fans in the overcrowded space. Check out these five tips to improve your engagement.

11/7/16 11/7/16

4 Common LinkedIn Advertising Pitfalls and How to Solve Them

Advertising on LinkedIn is something that both B2C and B2B companies are doing. Why? Because it’s the world’s largest professional network and the knowledge you can gain from advertising with them is nearly infinite. However, a successful LinkedIn campaign isn’t as easy as a click of the button. One common pitfall when advertising on LinkedIn is using the wrong targeting strategies. Read on to find out four common targeting struggles on LinkedIn and how you can fix them for your next campaign.