2/3/17 2/3/17

4 Steps to Getting Social Right on Packaging

When is the last time you called a 1-800 number? How about tweeted or posted? Social media is a key way consumers communicate today and also how they interact with brands, but many companies are missing the opportunity on their product packaging. We've compiled four easy strategies to consider when incorporating social in product design.

1/30/17 1/30/17

Live from Social: 4 Live Video Platforms to Test

By now, you probably know that live video is taking over social media. It was one of the largest trends of 2016 and will continue to grow, at least until the next trend takes hold (which in the world of social could be seven days). To help you wrap your head around the world of live-streaming, we take a look at four platforms you may want to consider.

1/13/17 1/13/17

January’s Latest in Digital: Spirits at CES Edition

Who knew so much technology went into crafting a good drink? The beverage alcohol category made a splash at CES with tech that helps consumers master ‘hometainment’ - entertaining at home instead of going out for drinks and dinner. Check out our favorite industry gadgets featured at CES 2017 below.

1/5/17 1/5/17

3 Good Social Media Habits to Try in the New Year

Have you made your New Year’s Resolutions yet? Hitting the gym or cleaning up your diet may have made the list for 2017, but we have a few other ideas to grow your brand’s online presence. Take a look below for three easy and achievable social media habits to hold yourself to in the new year.

12/19/16 12/19/16

December’s Latest in Digital: Spirits Edition

A couple of months ago, we shared our favorite ways that the spirits industry is toying around with the digital world, and now, we have a whole new batch for you. From Instagram Stories to Chatbots, these four digital campaigns are worth checking out.

12/7/16 12/7/16

2017: 4 Social Trends on the Rise

Each year comes with a new batch of social media trends and experiments. In 2016 we saw one channel shamelessly copying another’s platform and users finding new ways to better engage on old channels. In just a couple of weeks, it will be a new year with brand new trends. Here’s what we’re predicting will be hot on social media in 2017:

12/7/16 12/7/16

Facebook’s New Feature Will Help Boost In-Store Sales

It's shopping season and Facebook is helping to fuel in-store success with its new "Store Visits" campaign. This is a new ad strategy that helps to bridge the online and offline gap with ads that target shoppers when they are near your store. A few of the benefits:

11/9/16 11/9/16

5 Tips to Improve Organic Facebook Engagement

It’s no secret that Facebook has the largest audience when it comes to social media, but that doesn’t mean it’s always easy to gain interaction and engagement with fans in the overcrowded space. Check out these five tips to improve your engagement.

11/7/16 11/7/16

4 Common LinkedIn Advertising Pitfalls and How to Solve Them

Advertising on LinkedIn is something that both B2C and B2B companies are doing. Why? Because it’s the world’s largest professional network and the knowledge you can gain from advertising with them is nearly infinite. However, a successful LinkedIn campaign isn’t as easy as a click of the button. One common pitfall when advertising on LinkedIn is using the wrong targeting strategies. Read on to find out four common targeting struggles on LinkedIn and how you can fix them for your next campaign.