Eat. Drink. Social
State of Social (August 2018)
Our podcast is heating up! 🔥We recently spoke with Heather Neilson of @louisvillesitesandbites. She discusses how influencers can help support local business and her favorite place to eat in Louisville. Listen and subscribe on Apple Podcast, Google Play, Spotify, or click this link.
Meet the Influencer: Nashville on the Rocks
Nashville on the Rocks is a beverage focused Instagram account in Nashville. It began when three friends in East Nashville decided they wanted to document what they were drinking, and taking photos of their cocktails around Music City. We discuss with Abram, how it works when it comes to sharing an account with two other people.
Is IGTV The Death of Horizontal Video?
Since cell phone videos became prevalent in society, it was only a matter of time that users preferred vertical video on social media. With the launch of IGTV, Facebook and Instagram recognize this pattern in behavior. Learn about Instagram’s latest update.
Meet the Influencer: Fabulous in Fayette
Meet the Influencer: Whitney Scheibel of @fabulousinfayette shares why she started her account and what makes a good post.
Nashville Food Influencers
It’s no secret that food and beverage marketing is being shaped by influencers. In fact, stats are showing that micro influencers have the trust of their audience and the ability to inspire more engagement. If you’re a food or beverage brand you may want to take note of these top accounts in the Music City.
State of Social (June 2018)
IG Influencers and new social features. What has Go Social been up to?
Louisville's Foodie Influencers to Follow
Louisville’s food scene is constantly evolving. Traditional comfort cuisine with a mix of southern flair, home of the Hot Brown and the arguably the best tap water on the planet. (They say that’s why the bourbon tastes so good.) Foodies in the Louisville area are sharing their favorite dishes on social around the city. We discuss our a few of our favorite foodie influencers.
Social Media Tips: Frequency and Best Time to Post
Whether you’re managing your personal account or 10 client accounts, you want to make sure your content has a chance to get seen. While good content, above all else, is the most important factor in engagement, frequency of posting (and timing) should be considered. Read on for our tips.
Why You Should Use Live Video
No matter the platform, most companies pass up the opportunity to use live video. We breakdown the top reasons why your company should incorporate live video in its social media marketing tactics.
A Spirited Discussion: The Latest in Craft
We love a good cocktail and enjoy working with large brands as well as craft. So last month took us to Pittsburgh for the American Craft Spirits Association convention where we not only had the opportunity to enjoy our first Primanti's sandwich (fries are tucked inside the sandwich) but we also picked up a tip or two on the category from IWSR and marketing strategies from various speakers.
Pinterest Best Practices for Your Business
Ever wonder why your pins aren’t getting repinned? We discuss simple practices your business can implement into your Pinterest strategy to increase engagement with your product or service.
Facebook’s Algorithm: 3 Best Ways Brands Can Win
Mark Zuckerberg’s announcement about the changes Facebook is making this year, includes focusing less on helping you find relevant content to helping you have more meaningful social interactions. What does this mean? Great for the everyday user, not so great for brands. In turn, business are concerned about their reach. Outside of spending more on social ads, we break down the 3 best ways your brand can succeed on social and beat the algorithm.
March Social Update
We take a look at new features across networks as well as tips for running your social media - Instagram polls anyone?
3 Ways to Effectively Use Instagram Polls
First there were stickers, then filters and now polls. Instagram polls are a light and easy way for fans to engage without too much effort on their part. As with any social tactic there are best practices. We dive into three ways to effectively use Instagram Polls for your business.
4 Social Media Writing Tips
When it comes to social copy for business, it’s important to know how to craft content. We discuss four ways to hone your communications so you can reach your goals.
Most Popular Hashtags of 2017
Hashtags continue to play an important role on social media especially in today's politically charged environment. We dive into the top 4 hashtags of 2017.
January Update: 2018 Social Updates
From good social habits to new features like Twitter Threads, we round up the latest in social media for you this January.
Instagram: When to Post, Create a Story, or “Go Live.”
Now that Instagram stories are picking up popularity, it can be difficult to decipher when your business should create a post, a story or go live. It’s important to diversify your strategy to keep the attention of your audience. We take a look at the frequency of postings and the types of content that should be included.
Facebook's War on Brands: Now What?
Mark Zuckerberg declared yet another cut for organic reach on Facebook for publishers and businesses. The move occurred as people felt they were seeing less of the content that matters from friends and family. We've pulled a few survival tips for brands to weather the storm.