Eat. Drink. Social
The Art of Podcasting
From getting paid to securing the perfect interview, we share great podcasting tips from a recent session at Denver Startup Week.
5 Tips For LinkedIn Company Page Optimization
Don’t slack off on your company’s LinkedIn page. Here are five tips for optimization.
State of Social (September 2018)
We take a look at Facebook best practices and reveal our new podcast episode featuring foodie influencers @KyTastebuds. Check out all things social in our latest newsletter.
Facebook + Instagram Best Practices: Key Takeaways
With organic reach on the decline, Facebook has released a “best practices” guide to help companies achieve more engagement on both Instagram and Facebook. While boosting a post is a surefire way to make it to the top of the newsfeed, we take a look at other tips from the guide for getting your content seen.
State of Social (August 2018)
Our podcast is heating up! 🔥We recently spoke with Heather Neilson of @louisvillesitesandbites. She discusses how influencers can help support local business and her favorite place to eat in Louisville. Listen and subscribe on Apple Podcast, Google Play, Spotify, or click this link.
Meet the Influencer: Nashville on the Rocks
Nashville on the Rocks is a beverage focused Instagram account in Nashville. It began when three friends in East Nashville decided they wanted to document what they were drinking, and taking photos of their cocktails around Music City. We discuss with Abram, how it works when it comes to sharing an account with two other people.
Is IGTV The Death of Horizontal Video?
Since cell phone videos became prevalent in society, it was only a matter of time that users preferred vertical video on social media. With the launch of IGTV, Facebook and Instagram recognize this pattern in behavior. Learn about Instagram’s latest update.
Meet the Influencer: Fabulous in Fayette
Meet the Influencer: Whitney Scheibel of @fabulousinfayette shares why she started her account and what makes a good post.
Nashville Food Influencers
It’s no secret that food and beverage marketing is being shaped by influencers. In fact, stats are showing that micro influencers have the trust of their audience and the ability to inspire more engagement. If you’re a food or beverage brand you may want to take note of these top accounts in the Music City.
State of Social (June 2018)
IG Influencers and new social features. What has Go Social been up to?
Louisville's Foodie Influencers to Follow
Louisville’s food scene is constantly evolving. Traditional comfort cuisine with a mix of southern flair, home of the Hot Brown and the arguably the best tap water on the planet. (They say that’s why the bourbon tastes so good.) Foodies in the Louisville area are sharing their favorite dishes on social around the city. We discuss our a few of our favorite foodie influencers.
Social Media Tips: Frequency and Best Time to Post
Whether you’re managing your personal account or 10 client accounts, you want to make sure your content has a chance to get seen. While good content, above all else, is the most important factor in engagement, frequency of posting (and timing) should be considered. Read on for our tips.
Why You Should Use Live Video
No matter the platform, most companies pass up the opportunity to use live video. We breakdown the top reasons why your company should incorporate live video in its social media marketing tactics.
A Spirited Discussion: The Latest in Craft
We love a good cocktail and enjoy working with large brands as well as craft. So last month took us to Pittsburgh for the American Craft Spirits Association convention where we not only had the opportunity to enjoy our first Primanti's sandwich (fries are tucked inside the sandwich) but we also picked up a tip or two on the category from IWSR and marketing strategies from various speakers.
Pinterest Best Practices for Your Business
Ever wonder why your pins aren’t getting repinned? We discuss simple practices your business can implement into your Pinterest strategy to increase engagement with your product or service.
Facebook’s Algorithm: 3 Best Ways Brands Can Win
Mark Zuckerberg’s announcement about the changes Facebook is making this year, includes focusing less on helping you find relevant content to helping you have more meaningful social interactions. What does this mean? Great for the everyday user, not so great for brands. In turn, business are concerned about their reach. Outside of spending more on social ads, we break down the 3 best ways your brand can succeed on social and beat the algorithm.
March Social Update
We take a look at new features across networks as well as tips for running your social media - Instagram polls anyone?
3 Ways to Effectively Use Instagram Polls
First there were stickers, then filters and now polls. Instagram polls are a light and easy way for fans to engage without too much effort on their part. As with any social tactic there are best practices. We dive into three ways to effectively use Instagram Polls for your business.
4 Social Media Writing Tips
When it comes to social copy for business, it’s important to know how to craft content. We discuss four ways to hone your communications so you can reach your goals.