A can of Cutty Sark Scotch Whisky and Ginger Ale partially submerged in the ocean water with foam around it.

Influencer + Social Media: Cutty Sark + Ginger RTD

Objective

Drive awareness of Cutty Sark Whisky’s newly launched ready-to-drink Cutty Sark + Ginger release.

How We Did It

In addition to our organic and paid social media efforts, we leveraged influencers to showcase the versatility of the new Ready-to-Drink Cutty Sark + Ginger. Influencers embodied the brand’s Spirit of Adventure by enjoying the product in the great outdoors.

Results

Between the paid campaign on META and YouTube and influencer activities, we were able to drive more than 800,000 impressions for the RTD launch in key markets.