Influencer: Nonino Amaro + Paper Plane Week

Objective

Create excitement around the classic cocktail - the Paper Plane, in order to drive sales and awareness for Nonino Amaro, a key ingredient in this iconic serve.

How We Did It

We kicked off the first-ever Paper Plane Week with an integrated Influencer campaign to Influencers who crafted Paper Plane cocktails across their channels using Nonino Amaro.

To further the celebration, we hosted a group of Influencers in NYC for an immersive happy hour with the brand’s own Francesca Nonino, sixth-generation Nonino family member.

Results

Activations drove buzz around the Paper Plane, reaching 1.4 Million followers across Instagram & TikTok. Feeds were flooded with everyone’s favorite mixologists making Paper Planes and Nonino was featured prominently as the key ingredient.