49: @workforyourbeer

Bringing balance between good health and good beers, Mel Fox and Alicia Valenski from @workforyourbeer join the show to talk about their curation of the best brewery taprooms where you can get a workout in. They also discuss how their specific, consistent content buckets have helped their social media growth.

“The key to a text graphic post on Instagram is keeping it hyper-relevant and also not taking it too seriously. You want it to sound like a text that your friend could’ve sent you.”

— Alicia Valenski, @workforyourbeer

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