Eat, Drink, Social
85: @likeablecocktails
Kaitlyn of @likeablecocktails shares how she went from film student to “World’s Best Bartender” and a thriving cocktail creator on TikTok and Instagram.
83: @bitsbitesblog
Martini, spiritzes and more. We talk cocktail trends and content creation with Katie Kelly of @bitsbitesblog
56: @Join_Jules
We connect with TikTok sensation @Join_Jules on her beautiful drink recipe videos and her ever-growing cocktail community.
Instagram Reels - Do They Work?
We test the newest feature to Instagram - Reels - and give our feedback on the pros and cons.
Tips for Maximizing your Instagram Bio Link
Do you ever wonder if that one link in your Instagram bio could be working harder? Us too. We share three approaches to maximizing the link in your Instagram bio.
Three Ways to Use Emojis to Boost Results
With the growing use and popularity of emojis, it only makes sense for marketers to speak the same language as their audience. We discuss three ways you can use emojis in your marketing to help boost results.
Tips for Hosting an Instagram Giveaway
Winner, winner. One tactic for growing your fanbase quickly is an Instagram giveaway. Like every platform, Instagram has its own quirks to how it operates. We share some tips from past giveaways to help you navigate your next one.
5 Bourbon Influencers to Follow During Bourbon Heritage Month
Since it’s National Bourbon Heritage Month, we highlight some of the nation’s top bourbon influencers to follow!
State of Social (August 2019)
Colorado Craft Beer, Momma’s BBQ Charity Donations and Tips for Facebook’s Top Fans Badge!
State of Social (July 2019)
International Foodie Management, The Buffalo Rose Restaurant and Influencer Marketing Tips!
3 Tips for Running a Successful Instagram Takeover
In the Wild, Wild West of social media, brands are constantly changing their tactics to keep their followers’ attention. From pay-to-play content to Instagram takeovers, where a brand hands over the keys to its account, businesses are getting creative to combat algorithms and clutter.
Be on the Lookout: Checkout on Instagram
If you think about it, the changes that e-commerce has seen over the last two decades are beyond extraordinary. With the introduction of Amazon and eBay in the late 90s, to the digital marketplaces that are utilized in countless apps and websites, e-commerce is evolving right in front of our eyes. (Read more)
Holiday Insta-gifts
Have you shopped on Instagram yet? Just in time for the holidays, we take a look at the latest in e-commerce offerings for social media.
3 Tips for Instagram Story Highlights
Want to maximize your Instagram stories? We share three best practices on creating Story Highlights.
Facebook + Instagram Best Practices: Key Takeaways
With organic reach on the decline, Facebook has released a “best practices” guide to help companies achieve more engagement on both Instagram and Facebook. While boosting a post is a surefire way to make it to the top of the newsfeed, we take a look at other tips from the guide for getting your content seen.
Is IGTV The Death of Horizontal Video?
Since cell phone videos became prevalent in society, it was only a matter of time that users preferred vertical video on social media. With the launch of IGTV, Facebook and Instagram recognize this pattern in behavior. Learn about Instagram’s latest update.
State of Social (June 2018)
IG Influencers and new social features. What has Go Social been up to?
Louisville's Foodie Influencers to Follow
Louisville’s food scene is constantly evolving. Traditional comfort cuisine with a mix of southern flair, home of the Hot Brown and the arguably the best tap water on the planet. (They say that’s why the bourbon tastes so good.) Foodies in the Louisville area are sharing their favorite dishes on social around the city. We discuss our a few of our favorite foodie influencers.
Social Media Tips: Frequency and Best Time to Post
Whether you’re managing your personal account or 10 client accounts, you want to make sure your content has a chance to get seen. While good content, above all else, is the most important factor in engagement, frequency of posting (and timing) should be considered. Read on for our tips.
3 Ways to Effectively Use Instagram Polls
First there were stickers, then filters and now polls. Instagram polls are a light and easy way for fans to engage without too much effort on their part. As with any social tactic there are best practices. We dive into three ways to effectively use Instagram Polls for your business.