Person holding three bottles of Five Springs bourbon along a body of water, wearing a beige sweater and a rust-colored jacket.

Brand Launch: Five Springs Bourbon

Objective

Generate awareness for the launch of an all-natural infused bourbon brand in trade publications and key markets.

How We Did It

Through a series of targeted pitches we shared multiple storylines about Five Springs from the product launch to a larger flavored whiskey category story and the story behind the story - the founder’s tale. These pitches drove awareness with consumers in launch markets and with retailers and distributors who were reading the beverage trades.

Results

Garnered media coverage around the brand and founders in 39 publications reaching over 267 million readers.

A bar with a bottle of Bourbon whiskey and two glasses filled with bourbon on the counter, with shelves of liquor bottles and barware in the background.
Cover of Forbes magazine featuring an article headline about 17 cocktails to enjoy in honor of Mocha Mousse, Pantone's 2025 Color of the Year. The cover photo shows a Maple Vanilla Espresso Martini next to a bottle of Five Springs Vanilla Maple Infus
Bottle of Five Springs infused bourbon placed outdoors on a grassy surface with a blurred green background.
A woman with long blonde hair sitting outdoors on a grassy area with trees in the background, wearing a blue dress and a patterned shawl.
A bottle of bourbon and three glasses of bourbon on a bar counter with a pink bar back and liquor bottles behind.
A magazine page featuring a bottle of Five Springs Honey Sage, Maple, and Blood Orange Infused Bourbon. The page includes a headline about American whiskeys, details about the bourbon's ingredients and background, and pricing information.
Person holding four bottles of Five Springs Kentucky Bourbon with a blurred water background.
Cigar & Spirits
Three bottles of infused bourbon whiskey from Five Springs Infused Bourbon with purple flowers and green foliage in the background.
A webpage titled 'Courier Journal' displaying a holiday gift guide with 40 Christmas gift ideas in Louisville. The focus is on a section for women and features 'Five Springs Infused Bourbons.' Below the title, an image shows a bottle of Five Springs
A magazine article with the headline 'Five Springs Infused Bourbon Shakes Up Spirits’ Scene' and a photo of a blonde woman sitting outdoors on the right side. The article discusses the launch of Five Springs Infused Bourbon, featuring three infused b
Three bottles of Five Springs infused bourbon, each labeled with a different flavor: Blood Orange, Honey Sage, and Vanilla Maple, standing side by side on a white background.