111: A Taste of Germany: Building the Brause Brand

Brause founder Amna Betman joins us to share how her German upbringing inspired a new kind of craft soda for the U.S. market. We talk about building a beverage that sits between traditional soda and non-alcoholic beer, why German heritage has become central to the brand’s story, and how founder-led sampling, premium hospitality and a focus on flavor are helping Brause introduce American consumers to something refreshingly different.