110: Building a THC Beverage Brand. Trail Magic on Consumer Education, Retail and Regulation

In this episode of Eat. Drink. Social., we sit down with Trail Magic co-founder Jason Dayton to explore what it takes to market a THC beverage in one of the fastest-evolving areas of the drinks industry.

Jason shares how Trail Magic is building trust, educating consumers and creating a brand that feels approachable in a category still working to define itself. We discuss the challenges of marketing cannabis beverages, the role of occasion, how consumer behavior is changing and what THC brands need to get right as the category moves further into the mainstream.